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The Wire (p.69) – “SONIDO AMAZONICO! generates much in the way of fun, some of this self-conscious, yet never descending into camp…”CMJ – “Their weapons of choice range from the cuatro, A South American stringed ukulele-like instrument, and upright electric bass and a genuine antique Hohner Electravox…” Rovi Chicha is the name of a corn-based liquor the Incas distilled in the days before The Conquest, and the word’s mysterious, boozy etymology makes it perfect for the musical style that bears its name. Chicha –the music — was spontaneously distilled during the culture clash of the ’60s when the Indian population of the Peruvian Amazon blended Columbian cumbias with American rock & roll, particularly the twang heavy sound of surf music. With cheap electric instruments, Amazon Indians used the syncopated beat of cumbia as the foundation for melodies that sound to western ears like Andean folk music played on electric guita